U.S. Soccer star Alex Morgan, far right, celebrates a goal while coaching a team comprised mostly of Seattle-area veterans during an exhibition soccer game at CenturyLink Field organized by the Official Snacks of U.S. Soccer (OREO, RITZ, TRIDENT, SOUR PATCH KIDS & HONEY MAID) in Seattle Wednesday April 23, 2014. The game replicated the thrills of a major international match for amateur players as part of the new #PassTheLove program to celebrate the spirit of soccer heading into the worldís largest sporting event this summer. (Stephen Brashear/AP Images for Mondelez International)

Mondelēz Helps Soccer Fans ‘Pass the Love’

B-to-C Events
Posted on May 10, 2014 by Rachel Boucher

With the FIFA World Cup this summer in Brazil, the women’s World Cup next summer in Canada and the Summer Olympic Games in 2016 featuring, among other sports, soccer, it’s an exciting time to be a…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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