How Toys 'R' Us Could be Saved by Experiential in Retail

Moto Shop Immerses Patrons in Customization

Pop-Ups, B-to-C Events, Technology
Posted on February 3, 2016 by Rachel Boucher

To bring the stylish and customizable elements of its devices to life and to pilot a new retail strategy, Motorola opened Moto Shop, a pop-up store in downtown Chicago. The Moto Shop, with its customization…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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