Inside Summer’s Hottest Ticket: the Museum of Ice Cream

The Museum of Ice Cream: Summer’s Hottest Ticket

Sampling, Photo Gallery, B-to-C Events
Posted on September 30, 2016 by Rachel Boucher

In a refreshing example of how museums have evolved from “see and listen” experiences to ones that are highly immersive, the Museum of Ice Cream this summer left consumers in the New York Metropolitan…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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