Nerf creates new sport for fan fun B-to-C Events Posted on January 28, 2010 by Kenneth Briodagh Can’t find a sport that matches your corporate image? Hasbro’s Nerf unit solved the dilemma by creating one of its own: Nerf Dart Tag. To give it an extra dose of legitimacy (think Frisbee… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Activating Multiple Brand Extensions at Singular Events Lexus Partners with Pandora for Pop-Up Concerts Bidet Brand Tushy Invites Consumers to Get ‘Butt-tized’ in its Mock Confessional Booth Eight Strategies for Leveraging Virtual Reality