Nerf creates new sport for fan fun B-to-C Events Posted on January 28, 2010 by Kenneth Briodagh Can’t find a sport that matches your corporate image? Hasbro’s Nerf unit solved the dilemma by creating one of its own: Nerf Dart Tag. To give it an extra dose of legitimacy (think Frisbee… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Lexus Italy Lets Fans Trace Their Race How Dasani Used an Eco-Conscious Sampling Tour to Connect—and Convert—College Kids Uber Taps its Driver Pool for Live Music in its Austin City Limits Festival Activation Industry Perspectives: Meet XARA, the AI Intern at Jack Morton