Nescafe Clasico Engages Latino Consumers

Nescafé Clásico Delivers a Surprise-and-Delight Twist

Sampling, B-to-C Events
Posted on September 29, 2015 by Rachel Boucher

To elevate its “Make Moments Happen” marketing messaging in a live setting, and build momentum for a new in-store promotion and ad campaign, Nescafé Clásico on July 13 activated a sampling experience…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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