Netflix Disrupts Primary Debate with House of Cards Activation

Netflix Disrupts a Primary Debate with ‘House of Cards’ Activation

Pop-Ups, Media Events, B-to-C Events
Posted on March 28, 2016 by Rachel Boucher

To tease the season four premiere of “House of Cards” on March 3, Netflix swooped in on an opportunity to tie its series and season’s plotline to real life—and the press. The brand activated its…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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