Study: What Gen Z Really Wants, and Why Marketers Should Care B-to-C Events, B-to-B Events, Technology Posted on November 16, 2020 by Kaylee Hultgren Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Gen Z, cause marketing, data, music festivals, TikTok, Sponsorship Related Articles IAAPA Expo 2025: Sights, Sounds and Scents from the Attractions Industry’s Annual Show The Brief: Pedal-Powered Stores and Alternate Realities The Brief: Group Chat Bars and Credit Wreckers 10 Minutes With… Jon Wolff, Senior Global Events Manager at Lenovo