Study: What Gen Z Really Wants, and Why Marketers Should Care B-to-C Events, B-to-B Events, Technology Posted on November 16, 2020 by Kaylee Hultgren Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:music festivals, TikTok, Sponsorship, Gen Z, cause marketing, data Related Articles Zippo Rocks Out With Music Tours The iPad Cometh Beatport’s B-to-B SXSW Event Mixes Tech Talks And DJs Stories of the Year, No. 4: Brands ‘Fit in’ with Health and Wellness Experiences