Study: What Gen Z Really Wants, and Why Marketers Should Care B-to-C Events, B-to-B Events, Technology Posted on November 16, 2020 by Kaylee Hultgren Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:Sponsorship, Gen Z, cause marketing, data, music festivals, TikTok Related Articles Q&A: Beam Suntory Talks Bourbon Legends and Sampling Chevy’s VIP Event Illustrates the Authentic Tie Between Country Music and Trucks Five Ways to Elevate Events With Augmented Reality New Exhibits Offer Pre-fab Costs