Study: What Gen Z Really Wants, and Why Marketers Should Care B-to-C Events, B-to-B Events, Technology Posted on November 16, 2020 by Kaylee Hultgren Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:Sponsorship, Gen Z, cause marketing, data, music festivals, TikTok Related Articles B-to-B Dream Team Archive: Four Years, Hundreds of Insights NYC Turns Streets Into Pedestrian-Friendly Walkways Inside Hearst Men’s Group’s Trade Shows Activations ABC Touts the Reboot of “Roseanne” With a Nostalgia-Filled Fan Experience at SXSW