Next-Gen VR: How Jaguar, Citi and Samsung Transformed VR Activations Into Group Experiences

Next-Gen VR: How Brands are Turning VR Activations Into Group Experiences

B-to-C Events, Technology

Posted on March 20, 2017 by Sandra O’Loughlin

Citi Uses Google Cardboard to virtually put fans in front row seats.[/caption]
Most VR experiences are rather isolated ones. A user straps on the goggles, grabs a controller and gets into the action.…

This story appeared in the March 2017 issue

Tags:Citi, virtual reality, Jaguar, Samsung, experiential marketing, event marketing, group experience, Google Cardboard, simulator

Next-Gen VR: How Brands are Turning VR Activations Into Group Experiences

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