How Alcohol Brands are Adding Flavor to Their Events

Sampling, B-to-C Events

Posted on December 27, 2016 by Sandra O’Loughlin

How Booze Brands are Raising the Bar Amid a Cluttered Category

When it comes to rockin’ events, it’s hard to get more creative than alcoholic beverage activations. The category is a competitive…

This story appeared in the Feb/March 2016 issue

Tags:Dos Equis, EFFEN, Patron, Budweiser, sensory experience, Kahlua, Modelo, brand awareness, Upslope, alcohol brands, craft beer, speakeasy, Jack Daniel's, sampling activation, Motel No. 7

How Alcohol Brands are Adding Flavor to Their Events

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