How Alcohol Brands are Adding Flavor to Their Events

Sampling, B-to-C Events

Posted on December 27, 2016 by Sandra O’Loughlin

How Booze Brands are Raising the Bar Amid a Cluttered Category

When it comes to rockin’ events, it’s hard to get more creative than alcoholic beverage activations. The category is a competitive…

This story appeared in the Feb/March 2016 issue

Tags:sensory experience, Kahlua, Modelo, brand awareness, Upslope, alcohol brands, craft beer, speakeasy, Jack Daniel's, sampling activation, Motel No. 7, Dos Equis, EFFEN, Patron, Budweiser

How Alcohol Brands are Adding Flavor to Their Events

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