What began in 1997 as one of the first corporate tech events, Oracle OpenWorld shares credit with a handful of other brands for the rise of b-to-b experiential marketing, the standardization of the annual…
![Why Oracle's Quest to Transform OpenWorld May Transform All B-to-B Events](https://www.eventmarketer.com/wp-content/uploads/2017/01/Oracle-Openworld_featured-1280x879.jpg)
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