oscar mayer_Wienermobile_2019

Hot Dog! Four Ways Oscar Mayer Manages its Iconic Experiential Program

Sampling, B-to-C Events
Posted on May 3, 2019 by Rachel Boucher

In the world of experiential, the Oscar Mayer Wienermobile is the OG.
On the road since 1936, having undergone nearly a dozen upgrades over the years, it remains an iconic, versatile and viral marketing…

LOGIN

Please contact [email protected] if you are unable to login.

This story appeared in the March 2019 issue
Tags:, , , , , , , , , , , , , , , , , , ,
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

Related Articles

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2024 Access Intelligence, LLC – All Rights Reserved. |