Palm Springs Stages the Ultimate Ice Breaker in New York City

Palm Springs Stages the Ultimate Ice Breaker

Stunts, B-to-C Events
Posted on March 1, 2016 by Rachel Boucher

To promote the launch of JetBlue’s new direct flights from New York to Palm Springs, the Greater Palm Springs Convention & Visitors Bureau invited New Yorkers to “break out of the chill” of winter.…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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