Pop-Up Shops: Nicorette Stops Short; Store Open For Four Days In NYC

Pop-Ups, B-to-C Events
Posted on January 28, 2010 by Event Marketer

GlaxoSmithKline opened a pop-up shop in New York City for four days in April to promote a new flavor of its Nicorette smoking-cessation chewing gum.
The Nicorette Stop Shop now on its way to Atlanta…

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