Pop-Tarts' Pop-up café Offers Quirky Concoctions

Field Report: Pop-Tarts Pops up in NYC With a Host of Quirky Concoctions

Sampling, Pop-Ups, B-to-C Events
Posted on July 3, 2017 by Kait Shea

Pop-Tarts have been an American favorite since they were first introduced in 1964. So when Kellogg’s announced a pop-up café dedicated to the beloved breakfast pastry, we didn’t ask questions. We…

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This story appeared in the April 2017 issue
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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