Pop-ups: Pernod Wraps Initiatives Into Chivas Lounges; Others Activate In-store

Pop-Ups, B-to-C Events
Posted on January 28, 2010 by Event Marketer

After success last year with a touring golf-themed pop-up environment for The Glenlivet brand spirits marketer Pernod Ricard has unveiled a new pop-up initiative for its Chivas Regal brand. The Chivas…

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