The Power of Buzz B-to-C Events Posted on January 28, 2010 by Jessica Heasley What it is what it ain’t who’s making it— and how you can get some? The Event Marketer special report on word-of-mouth marketing. It bubbles up around the watercooler. It whips from one end… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Vodka Brand Teams With Miss Russia Finalists Roundup: Steal-Worthy Experiential Marketing Ideas for the New Year How Brands are Leveraging Outdoor Venues to Safely Engage Consumers Monthly Pulse Survey Results: Sustainability in Events