Multisensory Moments, Product Drops: Inside Reebok’s First ComplexCon Exhibit

A dramatic tunnel entrance featured fog screening, infinity mirrors and conveyor belts.[/caption]
With its steal-worthy product drops out of a box truck built into the exhibit, bright a/v concepts, multisensory…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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