Three Strategies for Using Projection Mapping

Technology
Posted on March 25, 2013 by Rachel Boucher

Projection events have quickly gone from spectacle to strategy in just the past few years, transforming awe-inspiring light shows into buzz generating campaigns with unlimited viral reach.
Coca-Cola was…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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