Propel Water’s Co:Labs Fitness Events Help Hydrate a New Formula

Propel Water’s Co:Labs Fitness Events Hydrate a New Formula

Pop-Ups, B-to-C Events
Posted on June 28, 2016 by Rachel Boucher

Propel is promoting the reformulation of its flavored water product (now with more electrolytes) with fitness events offering its workout enthusiast target the opportunity to take part in some of the hottest…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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