Purchasing Power Engages Clients with its First Experiential Marketing Tour Program

Purchasing Power Engages Clients with its First Experiential Tour

Tours, B-to-B Events
Posted on July 27, 2017 by Rachel Boucher

Purchasing Power, a voluntary employee benefit brand, for the first time leveraged experiential marketing with a mobile tour to engage clients and customers using its purchase program and financial support…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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