Q&A: ABC’s Director of Events on What Makes a Meaningful Fan Experience

Posted on April 12, 2018 by Kait Shea

ABC’s nostalgia-filled “Roseanne” activation at SXSW was one of the festival’s most talked about brand experiences, and with 3,000 attendees participating in the activation in just three days,…

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Q&A: ABC’s Director of Events on What Makes a Meaningful Fan Experience

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