Q&A: Ally Bank’s CMO on Her 'Disruptive' Marketing Strategy and the Role of Experiential

Q&A: Ally Bank’s CMO on Her ‘Disruptive’ Strategy and the Role of Experiential

Stunts, B-to-C Events, B-to-B Events, Technology

Posted on November 13, 2017 by Sandra O’Loughlin

Ally Bank last month sent a drone flying around the food court at Carolina Place Mall, delivering phone chargers to unsuspecting shoppers munching on burgers and checking email in the food court at Carolina…

Tags:Event Marketing Magazine, Experiential Marketing Companies, Event Marketers, Ally Bank, event marketing, drone, Event Marketer, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies

Q&A: Ally Bank’s CMO on Her ‘Disruptive’ Strategy and the Role of Experiential

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