Q&A: Hallmark’s Director of Marketing on How the 100-Year-Old Brand Remains Relevant and ‘PopMinded’

Posted on September 13, 2017 by Sandra O’Loughlin

Hallmark’s PopMinded product line features event-exclusive collectibles.[/caption]
When you think about Hallmark, Comic-Con may not immediately spring to mind. But having a presence at this pop…

Tags:Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, Event Marketers, CMA Fest, event marketing, San Diego Comic-Con, Event Marketer, Hallmark, Event Agency, PopMinded, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency

Q&A: Hallmark’s Director of Marketing on How the 100-Year-Old Brand Remains Relevant and ‘PopMinded’

Related Articles

Toyota’s Hotel Tacoma Adventure Influencers Land on the Oregon Coast

How Campari Brands Hijacked Mindshare at the Tales of the Cocktail Conference

Zappos Gets Weird with Bay to Breakers Title Sponsorship

Budweiser Courts Soccer Fans with a Culture-Forward World Cup Final Viewing Event