Q&A: Hallmark’s Director of Marketing on How the 100-Year-Old Brand Remains Relevant and ‘PopMinded’

Posted on September 13, 2017 by Sandra O’Loughlin

Hallmark’s PopMinded product line features event-exclusive collectibles.[/caption]
When you think about Hallmark, Comic-Con may not immediately spring to mind. But having a presence at this pop…

Tags:Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, Event Marketers, CMA Fest, event marketing, San Diego Comic-Con, Event Marketer, Hallmark, Event Agency, PopMinded, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency

Q&A: Hallmark’s Director of Marketing on How the 100-Year-Old Brand Remains Relevant and ‘PopMinded’

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