Q&A: What the Rising Cost of Consumer Attention Means for Event Marketers

Q&A: What the Rising Cost of Consumer Attention Means for Event Marketers

B-to-C Events, B-to-B Events, Technology
Posted on November 25, 2019 by Kait Shea

A new kind of metric worth adding to your measurement toolkit
Measuring the value of live events has traditionally entailed gauging dwell times and throughput, but a proprietary framework developed by…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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