Q&A: What the Rising Cost of Consumer Attention Means for Event Marketers

B-to-C Events, B-to-B Events, Technology

Posted on November 25, 2019 by Kait Shea

A new kind of metric worth adding to your measurement toolkit
Measuring the value of live events has traditionally entailed gauging dwell times and throughput, but a proprietary framework developed by…

Tags:Event Marketer, NVE Experience Agency, Event Agency, event measurement, Event Marketer Magazine, measurement, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, Event Marketers, Attention Quotient, event marketing, Thales Teixeira

Q&A: What the Rising Cost of Consumer Attention Means for Event Marketers

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