Macallan Tastings Immerse Fans in Scotch Whisky

B-to-C Events
Posted on December 13, 2012 by Rachel Boucher

To encourage brand affinity and to provide an exclusive experience for its drinkers, single malt scotch whisky-maker The Macallan hosted free private tasting shows for consumers over four nights, Nov.…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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