How the Boston Red Sox are Expanding Fan Experiences

Three Insights on Fan Experiences from Red Sox CMO Adam Grossman

B-to-C Events
Posted on June 7, 2016 by Rachel Boucher

In April the Boston Red Sox installed a virtual reality dugout activation at Fenway Park, an experience that offers behind-the-scenes and first person viewpoints, and represents yet another example of…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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