The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles How SugarCRM Disrupted Dreamforce Microsoft Defines the Four Ps of Experiential Marketing FX Touts its Top Content With Interactive Sound Sculptures in Three Cities Trade Shows: Tips For Bringing Celebs To Your Booth