The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles CES 2025: Five Things to Know About HERE Technologies’ Sustainability Strategy Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025 Custom Meal Kits and ‘Great Debates’: Inside the Virtual All You Can EEEEEATSCON Chase Develops a Social Platform Around ‘Giving Awards’