The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Four Tips for Making the Most of Your Proprietary Event HP Event Takes Attendees Inside its ‘Reinvented’ Printer Lineup Instagrammable Moments, a Pop-up Corn Maze and LGBTQ: Inside Smirnoff’s Launch Event Best of Festive Season: Barbie’s StreamHouse, Coke’s Holiday Train, Dior’s Perfumery and More