The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles How Canva Evolved an Internal Keynote Event into an External-facing Festival of Creativity EMS 2019: What You Missed on Day Two American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star People StyleWatch Brings Celeb Style to Taubman Malls