The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Cabo Wabo Targets BBQ Influencers at Foodie Festivals Burger King Puts NFL Fans in the Hot Seat Cannes 2022 Photo Tour: Brand Activations on the Croisette Where Are They Now: Lego