SAP Rolls Out a New Narrative at SAPPHIRE NOW with Story-driven Immersion Zones

SAP Rolls Out a New Narrative at SAPPHIRE NOW with Story-driven Immersion Zones

Conferences, B-to-B Events, Technology
Posted on August 16, 2018 by Rachel Boucher

For a brand with an expanding portfolio of business solutions that benefit many different industries, SAP at its annual SAPPHIRE NOW show, held in conjunction with the ASUG Annual Conference, June 5-7,…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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