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Schick Targets Bald Guys, Invites Them into an Exclusive ‘BIP’ Community

Pop-Ups, Launches, B-to-C Events
Posted on September 23, 2019 by Rachel Boucher

Influencer appearances abounded at Schick’s Baldest Party Ever.[/caption]
With its fully flexible blades, Schick’s Xtreme razor brand, since its launch in the 2000s, has centered its advertising…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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