Cover Story: Inside Syfy Channel’s Rule-Breaking Rebrand B-to-C Events, Technology Posted on December 9, 2013 by Kenneth Briodagh From the October issue—When the Sci Fi Channel became Syfy in 2009, people went bananas. From the mainstream media to… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Sponsorships: Pepsi Expands Dew Tour Partnership Drops X Games Peet’s at Coachella: Sampling Trikes, a Cold Brew Taproom and Vintage Touchpoints Five Things Agencies Wish They Could Change About the RFP Process Trending: Why Personalization Will Drive Brand Experiences