Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Six Tips for Making Event Content More Instagrammable State of the Art: Five Brands Leveraging Digital Art Experiences to Engage Fans Reebok Scores Dwell-time at ComplexCon with a Carnival-Inspired Booth Road Rules: 10 Mobile Tour Insights from Walmart, CeraVe, Pernod Ricard and More