Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles SXSW 2017 Video Tour: Scenes From Downtown Austin How Coca-Cola Brought ‘Real Magic’ to Fans Along the FIFA World Cup Trophy Tour Four Ways To Leverage The Element Of Surprise In Events The Power of Experiential—10 Brand Executives Weigh in