Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles All The Brand Action At ‘Pandora Presents’ Captain Morgan and Sundance Channel Release Documentary Five More Tips on Engaging Millennials from the Millennial Impact Report L’Oréal Taps Taxis to Drive Fashion Week Sales