Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles How TNT Boosted a Series Premiere at Tribeca How the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans Q&A: How REVOLT is Leaning Further into Experiential with Upcoming REVOLT World From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech