Sony Mobile Hits the Showers to Promote Xperia Z

B-to-C Events, Technology
Posted on August 20, 2013 by Rachel Boucher

It’s not everyday you come across a swimsuit-clad model showering in a storefront, but that’s what consumers experienced this summer as Sony Mobile partnered with T-Mobile on a series of five stunts…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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