Tough Mudder Case Study: Four Tips for Endurance Event Sponsors

Sponsorships Checklist: Four Tips for Brands on Activating for an Active Crowd

Sponsorships, B-to-C Events
Posted on November 25, 2019 by Rachel Boucher

A behind-the-scenes look at the evolution of Tough Mudder’s sponsorship program
Nearly 10 years ago, Tough Mudder launched by word of mouth on Facebook, drawing several thousand participants in its…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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