Why Sports Properties are Partnering with Data Companies to Enhance the Fan Experience

Why Sports Properties are Partnering with Data Companies to Enhance the Fan Experience

Sponsorships, B-to-C Events, B-to-B Events, Technology
Posted on August 19, 2019 by Kait Shea

Sports buffs are demanding more interactive experiences. Key data partnerships are helping sports properties deliver
Professional sports and technology were always destined to be partners in crime. Sports…

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This story appeared in the August 2019 issue
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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