Steinlager Drives Trial Through Bar Promos B-to-C Events Posted on January 28, 2010 by aiwpadmin To promote its title sponsorship of this month’s USA Sevens North America’s largest rugby tournament New Zealand’s Steinlager beer launched the Crack One Open campaign an effort that… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Honda’s ‘Virtual Adventures’ Could Inspire Your Hybrid Event Strategies McCain Foods Hits Campaign Trail Inside Good Housekeeping’s Fresh Platform for Advertisers The Brief: Cicada Symphonies and Rosé for Days