Steinlager Drives Trial Through Bar Promos B-to-C Events Posted on January 28, 2010 by aiwpadmin To promote its title sponsorship of this month’s USA Sevens North America’s largest rugby tournament New Zealand’s Steinlager beer launched the Crack One Open campaign an effort that… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Samsung Leverages a 15-Second Video Strategy Taste of Home’s Gingerbread Boulevard Gets an Interactive Makeover EM @ SXSW: DAY TWO Hendrick’s Makes Gin ‘Approachable’ with a Summery Sampling Experience