Stories of the Year, No. 1: Marketers Take a Deep Dive into Gen Z’s Values

B-to-C Events, B-to-B Events

Posted on January 1, 2020 by Event Marketer

Marketers have had their sights set on engaging millennials for several years, but as Gen Z enters the workforce (and increases its purchasing power), all eyes are now on the younger demographic. Members…

Stories of the Year, No. 1: Marketers Take a Deep Dive into Gen Z’s Values

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