Strategy: Equal Campaigns For Flavor With Double-decker Bus Articles Posted on January 28, 2010 by Event Marketer Merisant’s first-ever mobile tour for Equal is aimed at decommoditizing the sweetener brand. “We want to make Equal more of a visible choice than an invisible brand ” John Callahan senior… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Bottoms Up! Nontraditional Venues: Warner Bros. Promotes Speedy Comeback Live Extensions: Macy’s Takes Thanksgiving Parade On Tour Sports Marketing: Canon Takes Tennis Strategy To West Coast