Strategy: Equal Campaigns For Flavor With Double-decker Bus Articles Posted on January 28, 2010 by Event Marketer Merisant’s first-ever mobile tour for Equal is aimed at decommoditizing the sweetener brand. “We want to make Equal more of a visible choice than an invisible brand ” John Callahan senior… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Guerrilla Events: Marshalls Takes Flash Fashion To Chicago Grassroots: Pup-Peroni Brings Out Pup Patrol To Promote Sweepstakes Deals: Target To Light Up Broadway Under The Stars Road Shows: Motorola Rolls Mobile Tour For Two-way Radios