Strategy: Equal Campaigns For Flavor With Double-decker Bus Articles Posted on January 28, 2010 by Event Marketer Merisant’s first-ever mobile tour for Equal is aimed at decommoditizing the sweetener brand. “We want to make Equal more of a visible choice than an invisible brand ” John Callahan senior… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit Launch Events: Saturn Shines At Hard Rock Café Guerrilla Marketing: FreshDirect Rolls To Moms Hispanic Marketing: Sony Tests Retail Events In L.A.