RISE Super Bowl Champions of Change

For its Super Bowl LV Experience, RISE Focuses on What is Gained in Virtual

B-to-C Events, Technology
Posted on February 18, 2021 by Rachel Boucher

RISE, an organization founded in 2015, and whose mission is to use sports to improve race relations, has always leveraged storytelling as a medium to engage audiences at events like Super Bowl. Its Champions…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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