iBeacon

Inside SXSW’s New iBeacon Strategy. Hint: They Were Everywhere

Festivals & Fan Cons, B-to-C Events, B-to-B Events, Technology
Posted on March 27, 2015 by Rachel Boucher

South by Southwest, and its conference and festivals spanning music, film and interactivity, is known for pushing boundaries and introducing trends. Especially when it comes to technology. At this year’s…

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This story appeared in the April 2015 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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