In its Third Year, Behr’s Color of the Year Event Leverages the Great Outdoors

In its Third Year, Behr’s Color of the Year Event Leverages the Great Outdoors

Photo Gallery, Launches, B-to-C Events, B-to-B Events
Posted on September 9, 2019 by Rachel Boucher

Color inspires design and, in the case of Behr, it inspires live events. For the third iteration of its Color of the Year campaign, the brand immersed 20 design and lifestyle editors and VIP partners in…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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