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Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App

B-to-C Events, Technology
Posted on December 2, 2019 by Kait Shea

How brands can make magic on the red-hot social platform
Step aside, Instagram. There’s a new social media kid in town, and its explosive growth shows no signs of slowing down. Meet TikTok, a social…

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This story appeared in the December 2019 issue
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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