Amgen Tour of California 2015 Sponsor

Inside Wellness Activations at Amgen Tour of California

Sponsorships, B-to-C Events
Posted on June 5, 2015 by Rachel Boucher

As title sponsor of the 2015 Amgen Tour of California for a 10th year, Amgen, a biopharmaceutical company, deployed wellness activations at stops along the cycling route in the fan experience called the…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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