Event Marketers Embrace the Total Solar Eclipse: Autos, Mattresses, Bananas and More Pop-Ups, Stunts, B-to-C Events Posted on August 18, 2017 by Sandra O’Loughlin Brands are taking advantage of the “Path of Totality” for the total solar eclipse. (Image: NASA)[/caption] Many people won’t know exactly what to expect on Monday, Aug. 21, when the total… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:Event Marketer Magazine, Mitsubishi, EventMarketer, National Geographic, Experiential Marketing Agency, Chiquita, Event Agencies, CNN, Event Marketing Magazine, NASA, Experiential Marketing Companies, The Weather Channel, Event Marketers, Total Solar Eclipse, event marketing, Solar Eclipse, Event Marketer, Volvo, Event Agency, Casper Related Articles Where Are They Now: Jocelyne Attal Reverse Pivots: Inside Michelob ULTRA’s Reboot of its MOVEMENT Live Platform Tips for Creating Events with Short Turnaround How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’