Event Marketers Embrace the Total Solar Eclipse: Autos, Mattresses, Bananas and More Pop-Ups, Stunts, B-to-C Events Posted on August 18, 2017 by Sandra O’Loughlin Brands are taking advantage of the “Path of Totality” for the total solar eclipse. (Image: NASA)[/caption] Many people won’t know exactly what to expect on Monday, Aug. 21, when the total… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:Event Marketing Magazine, NASA, Experiential Marketing Companies, The Weather Channel, Event Marketers, Total Solar Eclipse, event marketing, Solar Eclipse, Event Marketer, Volvo, Event Agency, Casper, Event Marketer Magazine, Mitsubishi, EventMarketer, National Geographic, Experiential Marketing Agency, Chiquita, Event Agencies, CNN Related Articles Quote of the Month: Event Marketers Share Insights on Successful Partner Collaborations Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports Hot Property: Brand Experiences at Scope for Miami Art Week VH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In