Toyota Takes its Dealers on an Emotional Journey

B-to-B Events
Posted on May 3, 2013 by Rachel Boucher

At the close of the business portion of Toyota Motor Sales’ annual national dealer meeting in Las Vegas last fall, one dealer, or “partner” as the brand calls them, walked up to Bob Carter, svp-automotive…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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