A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon Photo Gallery, B-to-C Events Posted on July 19, 2023 by Rachel Boucher To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:street teams, guerrilla campaign, art installation, 90s, commuters, Amazon, Hasbro, street art, superfans, QR code, Transformers Related Articles Event Moves: Sundance May Relocate, Collision Rebrands, ComplexCon Heads to Vegas Why Big Brands are Turning to Satellite Events UPS Sponsors Driver David Ragan Espolòn Tequila Launches a New Premium Product with a ‘Crystal-Clear’ Pop-up Experience