Tru by Hilton Launch: Industry Activations, Whisper Campaigns and Millennial Flair

Tru by Hilton Launch: Industry Activations, Whisper Campaigns and Millennial Flair

Video Gallery, Sponsorships, Launches, B-to-C Events, B-to-B Events
Posted on July 17, 2017 by Rachel Boucher

Wrapping up a year-long launch campaign, Tru by Hilton, the new midscale brand of Hilton Hotels & Resorts, celebrated the grand opening of its first location in Oklahoma City, OK, with a community-driven…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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