Inside the US Open: Five Brands That Scored With Tennis Fans

Inside the US Open: Five Brands That Scored With Tennis Fans

Photo Gallery, Sponsorships, B-to-C Events, Technology
Posted on September 12, 2018 by Kait Shea

Fan-centric activations add topspin to tournament sponsorships
More than 700,000 tennis fans descend on the Billie Jean King National Tennis Center each year for the US Open, and this year, EM was among…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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