Inside USG’s Internal Olympics Event

B-to-B Events
Posted on March 24, 2014 by Rachel Boucher

When USG Corporation, manufacturer of building materials for the construction and remodeling industries, began looking for a platform to activate an overhaul of the company brand, it saw parallels between…

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This story appeared in the Nov/Dec 2013 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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