Vehicle Builds: Samsung’s SoCal Party Truck

B-to-C Events
Posted on August 11, 2014 by Rachel Boucher

To promote the GIGA Bluetooth-enabled—and crazy loud—speaker sound system, Samsung in July bumped music from a tricked-out truck at the summer’s hottest outdoor events in Southern California. The…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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