When it comes to taking a new brand to market, sometimes it pays to be mysterious, like Verizon did for its launch of the Droid mobile phone in its shipping container showroom. Other times, a brand’s…
When it comes to taking a new brand to market, sometimes it pays to be mysterious, like Verizon did for its launch of the Droid mobile phone in its shipping container showroom. Other times, a brand’s…
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